Online Shopping in Nigeria 2024: A Review of Jiji, Jumia, Konga

In Nigeria, three major online shopping platforms—Jiji, Jumia, 9jalist and Konga—have gained significant popularity and transformed how people engage in commerce. Coming down to Jiji Nigeria, also known as Jiji ng, the website lets people of Nigerian origin register, add products, sell, and buy products that can be delivered to them. While this is said, one may wonder how to sell products using the online marketplace and the right products to sell. One important thing with Jiji is its ability to segment products into categories.

Note that your products will first be reviewed by Jiji to see if it’s in accordance with their rules. On the next page, provide the title, description, price and other details of the product. If your product has variable sizes and colours, indicate them in your description. A verification code will be sent to the email address you provided.

The platform’s referral traffic reveals its diverse interests, including Investing, Digital Marketing, and News & Media Publishers categories. Regarding social media impact, YouTube, Facebook, and WhatsApp Webapp lead the charge, demonstrating Jiji.ng’s ability to engage audiences through various platforms. In June 2021, a significant milestone was reached as Jiji.ng acquired the automotive company Cars45. This strategic move signalled the platform’s ambition to diversify its services and solidified its position as a dominant player in the Nigerian e-commerce landscape. In the vibrant world of e-commerce, Nigeria’s digital landscape has witnessed significant growth over the past decade. Among the trailblazers that have made their mark is Jiji.ng, an innovative online classifieds platform that has become a household name for buying and selling in Nigeria.

Its launch of ‘Konga Mall’ marked a shift from first-party retail to a third-party marketplace model, catering to a wide array of sellers. In response to the evolving needs of its users, Jumia launched Jumia One, a multifunctional app that enables bill payments and more. Additionally, marketing channels such as Paid Search, Social, and Display offer untapped potential for Jiji.ng’s growth. In the competitive landscape, Jiji.ng faces contenders like Olist.ng, Konga, and jumia.com.

More by Jiji Group

Beware of fake payment services – note JiJi.ng does not offer any form of payment scheme or protection, so let them know if someone provides such services. Advert placement for products is free, meaning no fee is charged or surcharged. Another thing that makes Jiji different from many other online markets is the ability to obtain a discount.

• DO NOT accept requests to use money transfer services such as the Western Union or MoneyGram.
• If the person likes your offer, he/she will message you on Jiji, or click your contact info to reach you outside of Jiji.You can then negotiate prices further and arrange the delivery.
• A verification code will be sent to the email address you provided.
• You should click on the “Post Free Ads” button to save your product.

Additionally, the audience composition showcases a gender distribution of 65.57% male and 34.43% female visitors. The largest age group engaging with Jiji.ng falls within the 25 – 34-year-old bracket. Jiji.ng recognised the growing importance of mobile technology and responded by developing a user-friendly mobile application available for both Android and iOS users. Jiji was founded in 2014 in Lagos, Nigeria by Anton Volianskyi, who is the company’s CEO. In autumn 2015 Jiji started a project known as Jiji blog,[8] providing visitors with the information on business, technologies, entertainment, lifestyle, tips, life stories, news.

Android phone users can download and install Jiji from the Google Play Store. Also, you’re not allowed to sell stolen products, contraband items and harmful things (like poison) that are dangerous to human health. This is very important, as many buyers use the filter option to input a location. Only products in that particular location will be shown to such buyers. Upload clear images that will make the customer very eager to see the products physically.

Referral Traffic and Social Media Impact

You should sell with integrity if you want customers to trust you. Its ability to adapt, embrace partnerships, and cater to diverse needs ensures Konga’s continued relevance in the dynamic landscape of Nigerian online shopping. The company goes beyond just offering products; it ensures timely shipments and deliveries through its logistics service, EXPRESS.

Note that this is a security measure set in place, to confirm if you’re the owner of the email address you’re providing. Jiji is more inclusive of almost anything that you want to buy, such jiji ng as landed properties, vehicles, trucks, new and used mobile phones, furniture etc. It’s the largest of its kind in Africa, as it has virtually everything you’re looking for on the internet.

This platform has indeed increased my online presence and sales too. I decided to pay for advert and I have not regretted doing so. I get several calls daily though not everything leads to sale as you have to talk more than necessary but at the end of the day, I get some real buyers who even pay before delivery.

These products also come with descriptions that will help a buyer understand the features and characteristics of whatever they want to buy from a seller. Jiji does not offer services like storage or delivery of goods. It’s an online marketplace where you can sell your goods and services to real buyers. Jiji.ng is Nigeria’s largest online marketplace and the perfect destination for anyone looking to buy or sell products and services.

As it navigates challenges and embraces innovations, Jumia’s legacy as a catalyst for growth remains an integral part of Africa’s digital evolution. Konga’s contributions to Nigerian commerce have earned it accolades, including being ranked as the most visited website in Nigeria by Alexa Internet and recognition as a top startup in Nigeria. Zinox, a Nigerian firm specialising in computers, acquired Konga strategically. The merger with Zinox’s retail outfit, Yudala, resulted in a stronger, unified entity under the Konga brand. This synergy showcased Konga’s dedication to providing an omnichannel retail experience, combining its online strength with Yudala’s extensive branch network.

Amidst leadership changes and adapting to shifting market trends, Jumia’s focus remains steadfast in optimising cost management and expanding its footprint outside capital cities. This approach mirrors the platform’s commitment to creating value in underserved regions and driving economic growth. This versatile entity has transformed how Africans shop online and fostered partnerships that resonate with its commitment to fostering growth across the continent.

Jiji.ng also has plenty of helpful tools to make your shopping experience even easier. Konga’s transformative impact is epitomised by Konga Marketplace, a platform that democratises online retail by allowing businesses from all corners of Nigeria to participate. The audience’s demographic makeup highlights most male users, while the age group of 25 – 34 years holds the highest engagement. Nigeria continues to be the core audience for Jiji.ng, contributing to a staggering 82.07% of the platform’s desktop traffic.

Jiji is also highly focused on security and able to resolve any issues in the short term. A buyer may leave a review after an agreement for a transaction with a seller is concluded. Jiji has a huge range of products to choose from, and these ranges are constantly updated. To see the products, all you need is a computer or smartphone.

KongaPay, introduced in partnership with Nigerian commercial banks, addressed the challenges of online payment trustworthiness. This innovation facilitated easy, secure, and efficient online transactions, bolstering customer trust. The Konga Express service further streamlined the delivery process, ensuring timely delivery within 1-3 days. The product image should be the original picture of what you’re selling.

You will also learn about the premium services on Jiji, and how you can use them to promote your sales. With millions of monthly users, a versatile mobile app, and an ever-expanding suite of services, Jiji.ng stands as a beacon of success in Nigeria’s digital landscape. As it continues to evolve and engage its diverse audience, Jiji.ng is poised to shape the future of e-commerce in the nation.

The platform primarily draws its traffic from Direct sources (56.40%) and Organic Search (33.42%), signifying its strong brand recognition and effective organic strategies. The Jiji Boost Package will make your products show up in search results more often. Also, your products will be regularly shown in the Similar Ads area. You should click on the “Post Free Ads” button to save your product.

Now you can showcase your experience at its very best — enjoy a new feature of adding pictures to your feedback or in replies to others;2. We also conducted a thorough bug check and fixed many of them to improve your experience. If you happen to have any further questions or clarification, send an email to [email protected]. Or visit this page to see the platforms already tackled questions.

What began as an ambitious venture soon became an influential online marketplace catering to a wide range of needs. This is very rare, as not many eCommerce sites offer this benefit to their sellers. Jiji doesn’t charge a dime to list your products or connect you to buyers. You can get up to 100 times more customers than other sellers while using the Boost Package. Remember that we said earlier on that Jiji is completely free to use. However, Jiji also offers some paid services, but note that this is optional.

If the buyer is interested, he/she will click on your product, view the images, and read the description. If the person likes your offer, he/she will message you on Jiji, or click your contact info to reach you outside of Jiji.You can then negotiate prices further and arrange the delivery. Click here to create your account, sell on Jiji and make more money. Jiji allows sellers to post free adverts for their new and used products. Have an old generator that you’re no longer using, but is still in good condition? Post it for free on Jiji, land a buyer and receive money for it.

From its inception to its strategic collaborations, Jumia’s journey is a testament to its role as a catalyst for digital entrepreneurship in Africa. Two years after its inception, Jiji.ng struck up a notable partnership with Airtel, a global telecommunications services company. https://chat.openai.com/ This alliance broadened Jiji’s reach and signified its capacity to engage in substantial collaborations within the industry. Jiji.ng emerged on the scene in 2014, its birthplace being Lagos, Nigeria. The mastermind behind this digital phenomenon is CEO Anton Volianskyi.

Post navigation

By January 2018, Jiji.ng boasted an impressive community with over 160,000 sellers and an astounding 7 million monthly users. If you’re looking for a more personal shopping experience, Jiji.ng’s ‘Chat with Seller’ feature is perfect for you. Whether you’re looking for same-day delivery or you’re in no rush, Jiji.ng has you covered. With its huge selection of items, reliable delivery and secure payment options, you can be sure that you’ll always have the best experience when you shop on Jiji.ng. In the vibrant landscape of Nigerian e-commerce, Konga.com shines as a homegrown powerhouse that redefined online shopping. Online shopping has become integral to modern commerce, enabling customers to buy and sell goods and services through digital platforms.

Jiji has many advantages over other eCommerce sites and online marketplaces in Africa. One of the free communication and message features between buyers and sellers. The introduction of JumiaPay brought secure payment solutions to the forefront, while the Jumia lending program extended financial assistance to vendors. Notably, the company achieved unicorn status in 2016, valued at over 1 billion USD, cementing its position as a leader in the African e-commerce landscape. Jiji.ng’s outgoing links encompass multiple categories, with Search Engines and Graphics Multimedia and Web Design leading. This link distribution mirrors the platform’s diverse offerings and its intention to connect users with relevant resources.

You can browse through all of the products and services listed on Jiji.ng, as well as view reviews and ratings from other customers. This allows you to directly communicate with the seller and ask them any questions you may have about the product or service. Roadside sellers and small entrepreneurs found a stage to showcase their products, contributing to economic growth and employment. Introducing the Self-Fulfill Model added further value by offering sellers shipping agreements and flexible delivery options. Simultaneously, the payment services streamline transactions within the Jumia ecosystem, contributing to a cohesive online shopping experience. If you don’t sell products but offer services, you are also welcome.

If you go for the option of social media when you’re registering on the online market, there won’t be a need to confirm your email address. However, if you choose to work with a google account or email address, you’re be required to verify your email address to gain access to sell on Jiji. First, click on registration, or at the bottom of the page, click on sell.

FRSC Driver’s License Application Portal, Registration Form and Requirements

This picture should have been captured and saved on your device before you start the registration. Also, the picture must clearly show your face, in order to gain the trust of customers. DO NOT accept requests to use money transfer services such as the Western Union or MoneyGram. These services are meant for transactions between Chat PG people who know each other well, not for anyone, and many scams are run through them. A buyer may report problems with an ad, and Jiji will check the seller. One of the finest African leading online markets of this generation, Jiji Nigeria took a leap into the technology world through buying and selling online in 2014.

The Jiji Top package will promote and place your product at the top spot of the search results page. It will stay there for either 7 or 30 days, depending on the duration you set. Click on the profile picture icon on the left-hand side of your Jiji dashboard and upload a picture of yourself. The developer, Walie Holdings Ltd., indicated that the app’s privacy practices may include handling of data as described below. Click on the select location button and scroll to get your region. Jiji’s history began with Anton Wolyansky, who also acts as the company’s CEO, and Vladimir Mnogoletniy, who also serves as a board member.

This will take you to a page where you can register using your Google account, Facebook, e-mail, or phone. Click on your preferred registration platform and enter your details. Using any device with an internet connection, visit the website of Jiji through the link. On the dashboard, you’ll notice pictures that represent different categories. If you intend to buy a product, you can select from any of the categories, or at the top right side of the page, you can click on register to start selling.

The company broadened its horizons by embracing diverse merchandise categories and venturing into third-party retail, mirroring the evolving e-commerce landscape. The company commenced its operations in Nigeria, eventually expanding to Egypt, Morocco, Ivory Coast, Kenya, and South Africa. Whenever a buyer searches for what you sell or something related, your product will show up. Categories help buyers to find your products when they search for a particular category. It also lets your product show up when a different, but related term is searched for. One of the best features of Jiji.ng is its wide range of payment options.

In the dynamic realm of African e-commerce, Jumia stands out as a pioneering Pan-African technology company that blends marketplace services, logistics, and payment solutions. Since your ad will be seen by almost all potential customers searching for that product, you have the chance of getting up to 15 times more customers than other sellers. Although they both help sellers in selling to customers on the internet, Jiji and Jumia are not the same things. Goods are paid for only when the seller and the buyer meet; thus, it is possible to be sure that the product is serviceable and has a presentable appearance. These pictures must not exceed 5 Mb, and Jiji Nigeria only allows the image formats of jpg, gif, and png.

Over the past three months, the platform’s global ranking has experienced a notable improvement, moving from 14,702 to 13,023. This progress is a testament to Jiji.ng’s consistent efforts to provide valuable services and engage its user base effectively. This comprehensive review will explore these platforms’ origins, growth, services, partnerships, and impact on the Nigerian e-commerce landscape.

• If your product has variable sizes and colours, indicate them in your description.
• Whether you’re looking for same-day delivery or you’re in no rush, Jiji.ng has you covered.
• This synergy showcased Konga’s dedication to providing an omnichannel retail experience, combining its online strength with Yudala’s extensive branch network.
• In the dynamic realm of African e-commerce, Jumia stands out as a pioneering Pan-African technology company that blends marketplace services, logistics, and payment solutions.
• Also, the picture must clearly show your face, in order to gain the trust of customers.

If you choose to promote your ad, select on ad or boost premium and follow the instructions. Otherwise, click on Post Ad to complete the process of selling your product. Once you’re logged in, go to the left-hand side of the dashboard and click on the picture logo.

It grew with time and, at present, has turned itself into a big Nigerian free online classifieds website with an advanced security system. Plus, with its reliable and secure delivery services, you can be sure that your purchases will arrive in perfect condition. Finally, Jiji.ng also offers a wide range of delivery options. Still, we recommend that you check the official Jumia website or follow their social media channels for the most accurate and up-to-date information on their sales events. Strategic decisions and market demands propelled Konga’s evolution.

Whatever deal you’re making, you’re making it with real people. Jiji is an African eCommerce site that connects sellers with buyers, for free. In this post, you will learn how to create an account and sell on Jiji without paying a dime.

Whether you’re looking for a new laptop or a used car, Jiji.ng has you covered. Overall, Jiji.ng is the perfect online marketplace for anyone looking to buy or sell products and services. You can foun additiona information about ai customer service and artificial intelligence and NLP. You can pay for your purchases using your debit or credit card, as well as via bank transfer or cash on delivery.

This means you can shop with peace of mind, knowing that you’re always in control of your finances. Sim Shagaya, the visionary founder of Konga, established the company in July 2012 with a staff of 20 people. The initial focus was on serving Lagos residents with various products in categories like Baby, Beauty, and Personal Care.